http://web.hbr.org/email/archive/dailys ... ate=070811 Interesting. I've often considered the weight of products and how it influences perception. For example, I once worked at a place which made some rather expensive lab instruments which for its size were as light as a feather! I almost felt they should have deliberately make them heavier to make them feel more expensive! Anyone experienced this kind of issue? What did you do about it? Anyone know of any design "rule", guidelines or study results? Is there an ideal "weight-to-perceived quality" ratio perhaps?