I have a number of placement and job applications each year from students (much more this year) and have noticed a common theme. After a batch of them this week I thought I would relay some thoughts; 1. Very, very few bother to find out a name to address the letter to - sorry but straight in the bin 2. People include huge PDF attachments (10mb) - 90% of the portfolio I don't look at 3. The best stuff is NOT at the font ??? 4. Why the daft background? I want to see your really great sketch. 5. It would be good to see a progression of the design - not just the cool CAD rendering. 6. Show a understanding of material, assembly and production processes of your product. 7. PLEASE include something other than the same uni project that everyone else has shown (also in the same order!) They do ask for constructive feedback... Do the universities give any guidance on portfolio etc now?